A research article published in 2012 in the journal of life sciences predicted that as we continue to progress in our era, social media usage is bound to increase, translating into more customers for the businesses that use social media in their marketing.
The article concluded that the better the social media marketing, the higher the promotion of the business.
Hence, one thing that can be evaluated from the above citation is that Instagram’s users will increase even further from the current 1 billion users. And we consider our claim to be quite valid considering the 8% growth trend of users on Instagram per year.
So what can you deduce from all these numbers if you happen to have a business or hoping to start and promote your business on Instagram?
Well, first of all, we think it’s a brilliant idea to promote your business on Instagram.
But you cannot promote a business without having proper marketing strategies.
And that is where we come in, giving you the best, research-backed marketing strategies that you can apply to go from zero to hero.
1. The first thing you should be worrying about is…
Instagram followers. Yes. That is correct.
Without a good amount of followers, it’s nearly impossible to implement other marketing strategies.
So what do you do if you don’t have enough followers? It is pretty simple; you buy Instagram followers. And trust us. It is worth it.
A study published by Effat University derived a direct relationship between total sales and the total number of customers.
It concluded that the number of followers on social media accounts positively influenced the total sales.
There are tons of blog posts and websites that say followers are not as necessary as others. But they cannot be more wrong.
And we have research data to back up our claim.
Plus, most of the blog posts talk about general accounts, not business accounts. So you got to keep that in mind.
2. The ‘looks’ matter
Aesthetics are a big part of Instagram culture.
So if you don’t have an aesthetic look and a dramatic feel to your profile, your sales are not going to trace a positive graph, no matter how good a quality you offer.
Just remember that aesthetics is one of the many reasons why Instagram prospered as a social media platform in the first place.
There are several ways you can create a dramatic feel to your account.
A simple way to do this is to capture high-quality pictures of your products.
We advise hiring a professional product photographer for the job. It is worth the investment,
A little more advanced way is to create and maintain a theme for your Instagram account.
The theme could be anything, from colors to styles, gradients and shapes and seasons, and many more. It comes down to your creativity at this point.
And a reasonably advanced way to maintain the aesthetics is to keep a gradually changing theme with seasons and products.
The trick is not to allow an abrupt change in theme as that won’t be visually pleasing, but instead gradually change the theme over a certain number of posts.
Just make sure the theme always resonates with your products.
3. Proper branding
Proper branding is as important as anything else, especially if you take your business on Instagram, aka, the social media website that is not well suited for e-commerce but is still considered an excellent choice to promote business online because of its relatively simple interface.
A study from Teknologi Universiti shows that proper branding on Instagram is as essential as anything else and suggests that sellers need to build a brand before even beginning the business properly proactively.
Proper branding surpasses the need for having just a logo; it is building your identity using colors, styles, gradients, customer service style, and much more, all of which must reflect in all of your products
4. Engagement
And finally, this paper from the journal of communication management proved that digital visual engagement on Instagram positively influences intentions to purchase from a brand.
The question is, how do you make sure that you have a high digital visual engagement on Instagram?
Well, the answer, considering you own a business, is fairly simple; you buy real Instagram likes.
You can also choose to buy comments and views that will positively influence your engagement, which indirectly helps increase your sales.
Conclusion
Instagram is an excellent tool for aspiring businesses.
The trick is not to post constantly but also what strategies to keep in mind while posting.
And fortunately for you, we provided all the significant tricks you’ll need to boost your online presence on the platform.
We hope you liked the article, and we hope you learned a thing or two from it.
Cheers.
